Signed in as:
filler@godaddy.com
Our Mission: Empowering Athletes to Own Their Stories
Experience, Empathy and a Commitment to (Women's) Sports
Foyer Haus Consulting was born from a deep passion for women’s sports and the belief that every athlete has a unique story worth sharing. Founded by a seasoned sports marketing strategist with a career built in top-tier sports brands and professional volleyball, this consultancy is dedicated to empowering athletes to find their voice, build meaningful brands, and create a lasting impact both in their careers and beyond.
From launching campaigns that champion female athletes to working hands-on with emerging stars, our founder’s journey has been one of advocating for women’s visibility, and the consultancy is a reflection of that commitment to progress.
Experience
With years of experience working in high-level sports marketing, particularly in the competitive world of women’s sports, our founder brings a unique perspective to athlete branding. Her background includes developing and launching national and global campaigns that amplified the voices of women athletes, creating unprecedented opportunities for visibility and engagement. Having partnered with elite athletes, teams, and brands, Foyer Haus Consulting leverages this experience to provide each client with tailored, strategic insights into branding, sponsorships, and storytelling.
Values
At Foyer Haus, we believe in the power of authenticity, celebrating the unique strengths that each athlete brings to the world of sports and beyond. Our approach honors the nuance of every journey, building brand strategies that reflect the athlete’s individuality, vision, and values. We see athletes as multifaceted storytellers who captivate audiences not only through their performances but through their resilience, ambition, and perspective. By championing this individuality, we create brands that resonate deeply, empowering athletes to connect meaningfully and inspire lasting impact.
Vision
Our vision is to help athletes create legacies that reach far beyond their sports careers. We’re driven by the goal of shaping personal brands that elevate these athletes, so they’re recognized not only for their achievements but also for the impact they leave behind. By empowering each client to build a powerful, authentic brand, Foyer Haus Consulting is dedicated to influencing the future of women’s sports—one story at a time.
Meet The Founder
Shelby Foyer is the founder and principal consultant at Foyer Haus, bringing over a decade of experience in sports marketing, business strategy, and volleyball leadership. With a background that spans from grassroots to professional levels, including time working for a global sporting goods company and serving as a board member under a USA Volleyball region, Shelby has developed a unique expertise in elevating brands, especially within women’s sports.
Driven by a passion for storytelling and innovation, Shelby is committed to empowering athletes, influencers and organizations to achieve their marketing potential. Whether it's crafting brand strategies, launching events, or supporting the growth of women’s sports, Shelby brings a creative and strategic approach to every project. Her leadership at Foyer Haus Consulting reflects a vision for a forward-thinking sports industry.
what our clients say
Alexis Belton, Pro Golfer and Media Personality
Alexis Belton, Pro Golfer and Media Personality
Alexis Belton, Pro Golfer and Media Personality
"Working with Foyer Haus Consulting has been an absolute game-changer both on and off the golf course. I always knew the importance of building my personal brand, but I didn't realize how powerful the right strategy could be until I started working with Shelby"
Britt Lee, Pure Athlete, Co-Founder + CEO
Alexis Belton, Pro Golfer and Media Personality
Alexis Belton, Pro Golfer and Media Personality
“We’ve been engaging with Shelby Foyer for about six months now and couldn’t be more pleased with the value she provides Pure Athlete. Shelby brings strong creative ideas, positive energy, and valuable insights to our team, helping us push the ball down the field to drive results. We are fortunate to have her as a key partner.”
Who We Are
Guiding (Women) Athletes to Stand Out Authentically
Our deep experience in the industry, combined with a commitment to visibility and representation for women athletes, drives a results-oriented approach to personal branding—one that not only elevates individual careers but also advances the future of women’s sports as a whole.